function writeDifferentiator(strFunction)
			{
				//Return Functional Description Text for the function passed in
				strInnerHTML = '';
				
				switch (strFunction)
				{
				    case 'Seamless Straight Through Processing':
						strInnerHTML = '<p style="padding:15px 15px 0px 15px;"> ';
						strInnerHTML = strInnerHTML + '	   Phoenix ETRM provides a <strong>truly integrated front, middle, and back office solution</strong> with straight-through business processing from contract management and deal capture to invoice generation and settlement.  ';
						strInnerHTML = strInnerHTML + '</p>';
						strInnerHTML = strInnerHTML + '<br/>';
						strInnerHTML = strInnerHTML + '<p>';
                        strInnerHTML = strInnerHTML + '    Phoenix ETRM is a <strong>completely integrated and secure solution</strong> that can capture and value virtually any position. In addition, Phoenix ETRM’s real time, distributed processing engine allows for immediate updating of positions (as deals are executed, schedules updated, etc) providing consistent up-to-the-minute information across functional groups and removing the need for tedious reconciliations between business functions.  ';
						strInnerHTML = strInnerHTML + '</p>';
						strInnerHTML = strInnerHTML + '<br/>';
						strInnerHTML = strInnerHTML + '<p>';
						strInnerHTML = strInnerHTML + '    With Phoenix ETRM, organizations can model the operations of multiple business units within a single instance of the system, providing <strong>transparency</strong> into cross-organizational positions.  Phoenix ETRM will automatically limit users to viewing only the data and positions associated with the business units to which they are assigned.  In addition, this single data source incorporates auditing and data control features to ensure full <strong>compliance</strong> with internal corporate governance as well as Sarbanes-Oxley legislation.';
						strInnerHTML = strInnerHTML + '</p>';
						break;
		            case 'Incredibly Flexible Position Capture':
		                strInnerHTML = '<p style="padding:15px 15px 0px 15px;"> ';
		                strInnerHTML = strInnerHTML + '	   Phoenix ETRM’s proprietary approach to deal capture and valuation can provide your energy marketing organization with a <strong>truly consolidated view of your positions</strong> and their associated risks. ';
                        strInnerHTML = strInnerHTML + '</p>';
						strInnerHTML = strInnerHTML + '<br/>';
						strInnerHTML = strInnerHTML + '<p>';
		                strInnerHTML = strInnerHTML + '	   Phoenix ETRM’s proprietary approach to modeling and valuing positions allows the system to model virtually any commodity and deal type (including positions with complex pricing or multiple layers of optionality), such as: ';
                        strInnerHTML = strInnerHTML + '</p>';
						strInnerHTML = strInnerHTML + '<ul class="split" >';
						strInnerHTML = strInnerHTML + '<li><strong>Physical Deals</strong> (e.g. fixed, index, baskets, exchanges, options, etc) </li> ';
						strInnerHTML = strInnerHTML + '<li><strong>Financial Deals</strong> (e.g. futures, swaps, options, etc) </li> ';
						strInnerHTML = strInnerHTML + '<li><strong>Assets</strong> (e.g. storage, transport, generation, etc) </li> ';
						strInnerHTML = strInnerHTML + '<li><strong>Forecasts</strong> (e.g. load, production, etc) </li> ';
						strInnerHTML = strInnerHTML + '</ul>';
						strInnerHTML = strInnerHTML + '<br/>';
						strInnerHTML = strInnerHTML + '<p>';
		                strInnerHTML = strInnerHTML + '	   The ability to capture a position is intimately tied to the ability to value the position.  Phoenix ETRM’s flexible deal capture is due in part to the flexibility of its valuation engine.  Phoenix ETRM’s valuation engine is capable of valuing positions using either a closed form algorithm (a formula or equation) or a Monte Carlo engine (a brute force alternative used when formulas are not practical).  All positions are valued using either Phoenix ETRM’s integrated closed form engine or the integrated Monte Carlo engine.  In addition, users can easily elect to use one of the standard valuation algorithms provided with Phoenix ETRM or to use a custom algorithm (under both the closed form and Monte Carlo engines). ';
                        strInnerHTML = strInnerHTML + '</p>';
						break;
					case 'Real Time Processing':
					    strInnerHTML = '<p style="padding:15px 15px 0px 15px;"> ';
					    strInnerHTML = strInnerHTML + '	   Phoenix ETRM’s distributed processing engine allows the system to perform updates in <strong>real time</strong> as the underlying data is modified (e.g. deals executed, schedules updated, etc).  Moreover, the updated information is <strong>immediately available</strong> to all business functions, allowing users across the organization to see the impact of the changes in real time. ';
					    strInnerHTML = strInnerHTML + '</p>';
					    strInnerHTML = strInnerHTML + '<br/>';
					    strInnerHTML = strInnerHTML + '<p>';
					    strInnerHTML = strInnerHTML + '	   The result is <strong>better coordination</strong> between users and an end to tedious data transfers between business groups and the inevitable data reconciliations that follow.  In addition, Phoenix ETRM keeps you informed of any problematic positions as they arise by <strong>monitoring, in real time</strong>, user-defined credit and/or trading limits.';
						strInnerHTML = strInnerHTML + '</p>';
						strInnerHTML = strInnerHTML + '<br/>';
						strInnerHTML = strInnerHTML + '<p>';
						strInnerHTML = strInnerHTML + '	   More importantly, real time processing <strong>translates into increased efficiency and productivity</strong> resulting in reduced cycle times, tighter control over collateral, and increased deal throughput.  With Phoenix ETRM, you can <strong>grow your operations without growing your staff!</strong> ';
						strInnerHTML = strInnerHTML + '</p>';
						break;
		            case 'Advanced Risk Management':
		                strInnerHTML = '<p style="padding:15px 15px 0px 15px;"> ';
		                strInnerHTML = strInnerHTML + '	   Phoenix ETRM provides advanced risk management functionality including: ';
		                strInnerHTML = strInnerHTML + '</p>';
		                strInnerHTML = strInnerHTML + '<ul class="split" >';
		                strInnerHTML = strInnerHTML + '<li>Volatility computation including EWMA, Garch, and more </li>';
		                strInnerHTML = strInnerHTML + '<li>Easy to use Monte Carlo <strong>VaR</strong> and CFaR </li>';
		                strInnerHTML = strInnerHTML + '<li><strong>Portfolio Stress Testing</strong> </li>';
		                strInnerHTML = strInnerHTML + '<li>Actively monitored Trading and VaR Limits on any position </li>';
		                strInnerHTML = strInnerHTML + '<li><strong>P&L Reconciliation tools</strong> </li>';
		                strInnerHTML = strInnerHTML + '<li>Time-series analyses of any position  </li>';
		                strInnerHTML = strInnerHTML + '<li>Actively monitored Credit Limits </li>';
		                strInnerHTML = strInnerHTML + '<li>And much more . . .  </li>';
		                strInnerHTML = strInnerHTML + '</ul>';
		                strInnerHTML = strInnerHTML + '<br/>';
		                strInnerHTML = strInnerHTML + '<p>';
		                strInnerHTML = strInnerHTML + '	   Moreover, Phoenix ETRMs allows users to <strong>quickly and easily view P&L, positions, and risk metrics</strong> for the entire portfolio or any subset of the portfolio.  The heart of Phoenix ETRM is the Phoenix Core (a data mart of all position data) which allows users to view any position (MTM, Delta, etc) along any series of attributes. Without pre-configuration, users can filter and group data along virtually any data element (including deal attributes, counterparty attributes, and many more) and access a wide range of position values and sensitivities (including MTM, Delta, and more). Users can apply the views to “live” portfolio data, to a snapshot taken at some other point in time, or to a comparison of two points in time (live data to a snapshot or two snapshots) to understand how the positions and risks have changed over time. ';
		                strInnerHTML = strInnerHTML + '</p>';
		                break;					
					case 'Easy Access to Data':
					    strInnerHTML = '<p style="padding:15px 15px 0px 15px;"> ';
					    strInnerHTML = strInnerHTML + '    One of the most common complaints about ETRM systems is the inability to get data out of the system.  As such, Phoenix ETRM was designed to be an <strong>open system</strong>, allowing users to <strong>easily access information</strong> within the system and allowing for easy integration into an organization’s application environment.  ';
					    strInnerHTML = strInnerHTML + '</p>';
					    strInnerHTML = strInnerHTML + '<br/>';
					    strInnerHTML = strInnerHTML + '<p>';
					    strInnerHTML = strInnerHTML + '    Accessing your data is easy.  Each of Phoenix ETRM’s many screens (whether providing defined or ad hoc views of data) can be copied directly to Excel (or other tools).  In addition Phoenix ETRM includes a full featured reporting module with standard system reports and an <strong>integrated reporting toolset</strong> that allows users to <strong>easily create custom reports</strong>.  This integrated reporting toolset is the same toolset used by Woodlands Solutions to develop the standard system reports delivered with the system and allows users to create their own custom reports, add their custom reports directly to the menu and control access to the reports via the integrated security model.  ';
                        strInnerHTML = strInnerHTML + '</p>';
                        strInnerHTML = strInnerHTML + '<br/>';
                        strInnerHTML = strInnerHTML + '<p>';
                        strInnerHTML = strInnerHTML + '    Integrating Phoenix ETRM into your environment is easy.  Phoenix ETRM was developed using a Services Oriented Architecture (SOA) model, allowing customers direct access to our API.  As such, customers can easily extend the functionality of Phoenix ETRM or tightly integrate Phoenix ETRM with their existing systems. ';
						strInnerHTML = strInnerHTML + '</p>';
						break;
					case 'Latest Technology':
						strInnerHTML = '<p style="padding:15px 15px 0px 15px;"> ';
						strInnerHTML = strInnerHTML + '    Phoenix ETRM was designed and built using the latest industry-standard Microsoft technologies and methodologies to be an affordable, <strong>low maintenance system</strong> requiring <strong>minimal IT support</strong>.  Our standards based approach to development results in higher quality code and lower support costs.  ';
						strInnerHTML = strInnerHTML + '</p>';
						strInnerHTML = strInnerHTML + '<br/>';
						strInnerHTML = strInnerHTML + '<p>';
						strInnerHTML = strInnerHTML + '     Phoenix ETRM utilizes an n-tiered, <strong>service-oriented architecture</strong> along with an integrated work-flow enabled distributed processing engine for maximum performance and scalability.  The result is an application which can be deployed in a wide array of configurations, from a “single PC” to “one or more servers inside the firewall” to a “hosted solution”. ';
						strInnerHTML = strInnerHTML + '</p>';
						strInnerHTML = strInnerHTML + '<br/>';
						strInnerHTML = strInnerHTML + '<p>';
						strInnerHTML = strInnerHTML + '    However you choose to deploy, Phoenix ETRM was developed from the ground up to support scaling by tier and/or business function in order to provide organizations with a great deal of flexibility and control when scaling the application. Organizations can easily modify the mix of hardware supporting Phoenix ETRM to allow for growth in the portfolio, a business function, or the number of users.  ';
						strInnerHTML = strInnerHTML + '</p>';
						break;
					case 'Our Mission':
					    strInnerHTML = '<p style="text-align:center;color:#860722;font-size:1.45em; line-height:30px;font-style:italic;padding:100px 10px 0px 10px;">';
					    strInnerHTML = strInnerHTML + '    "Our mission is to provide energy marketing organizations with a <strong>cost-effective</strong>, high-quality, feature-rich energy trading and risk management solution along with superior customer service.” ';
					    strInnerHTML = strInnerHTML + '</p>';
						break;
					default:
					    strInnerHTML = '<p style="text-align:center;color:#860722;font-size:1.45em; line-height:30px;font-style:italic;padding:100px 10px 0px 10px;">';
						strInnerHTML = strInnerHTML + '    "Our mission is to provide energy marketing organizations with a <strong>cost-effective</strong>, high-quality, feature-rich energy trading and risk management solution along with superior customer service.” ';
						strInnerHTML = strInnerHTML + '</p>';
				}				
				document.getElementById("functional_header").innerHTML = strFunction;
				document.getElementById("functiional_desc").innerHTML = strInnerHTML;
			}